Strategy is key to your search marketing success. When we know everything there is to know about your brand, we will move on to analysing your website. SEO starts with a comprehensive website audit and crawl.
Once we have gathered and analysed all the data at hand, we produce two documents, your SEO strategy, and a quick hits document.
The quick hits document highlights quick wins for your site, which you should be able to implement, whilst we work on other detailed recommendations for your site.
The SEO strategy document highlights key considerations to our direction, the objectives behind what we are doing, keywords that we will target, content that we will create and finally, the KPIs that we will be looking to hit. We work on mutually agreed KPIs and these are developed with you, so as to help achieve maximum ROI.
COMPETITOR RESEARCH FOR BETTER ORGANIC RANKING
Weplayer is Islamabad has a comprehensive set of online tools that are used for competitor research. Want to rank for a particular keyword? Well, firstly, you need to know what and who are you up against through extensive keyword research! We analyse multiple competitor pages through our tools and manual checks to ensure that you are aware of what it will take to get further up on the search engine results pages (SERPs).
Another pretty cool way to overtake competitors is by building backlinks to your site from websites that link into your competitors but return 404 errors. Post relevant content and request the link – pretty cool, isn’t it?
Even though the above is something we are able to do using our expertise in the world of digital marketing, our major ongoing focus is always on creating content that is beneficial to your site, and tweaking and updating existing content to meet different objectives such as improve branding, marketing and web page ranking through intensive rank tracking.
ON PAGE SEO
On page optimisation is extremely important, mainly because it helps you to build your expertise, authority, and trust (E-A-T). Your site needs to have content that is closely themed and siloed, which will ensure that search engines deem you to be an authority with respect to what you are talking about.
Another aspect to be considered as part of on-page optimization is the user interface and experience design. We need to make sure that your users have a good experience on your site, which will in turn help achieve better traffic to your site.
Also consider that pages on your site need to be linked properly, and with relevance. Finally, consider if the link is navigational or transactional – don’t overkill your linking!
The above is quite a lot to take care of, especially if you are not used to working in this manner. Most people believe that you just need to create content and throw it on your site; thereafter, the clicks will come. However, search engines are much smarter in this day and age. If your content does not offer real value or have true expertise, you will never be able to build authority.
Everything that we do in terms of content and on-site optimization is for E-A-T, and this is what usually differentiates us from the rest of the SEO companies in Islamabad or the MENA region. In fact, this is what distinguishes us from most companies globally as well.
OFF PAGE SEO
One of the most common questions we often get asked is “How many backlinks will we get?” Well, SEO has moved on – you don’t need to build backlinks to gain success, you need to be user centric in order to obtain organic success.
SEO has changed, search engines are much smarter today, and your website ranking can no longer be influenced by the sheer volume of backlinks you have. We have conducted some pretty cool research, which shows that after getting rid of 1000’s of toxic backlinks and sorting out anchor texts, your ranking can actually improve. Again, it may not be true for all; but we would say, never trust an agency that says they will build you backlinks in bulk or buy backlinks for you! It is not the right way to go about gaining search marketing success.
Your back-link profile should be natural – your content should command authority and your site should gain organic backlinks, which ultimately will help to build trust over a period of time! Remember, spammy backlinks or inorganic activity will easily get picked up by search engines – so beware of that! Link building for SEO is important and should be natural.
SEO Packages Islamabad
Based on your requirements you can choose SEO Packages Islamabad from below plan. Pricing and SEO activity details are provided below:
There will be few more activities that will be perform on your website, which will be share with you over email.